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Knowingly Eating Poorly: Herd Mentality or Sugar Addiction

Sugar addiction

“They try to make me go to Re-hab, but I said no, no, no.”

– Amy Winehouse


It’s disturbing to look around and see people stuffing their faces with food that is literally slowly and methodically killing them.

Sugar addiction

Pizza slice after pizza slice, deep fried hash browns covered in sugary ketchup, fries with gravy and cheese, ice cream, doughnuts, chocolate bars, potato chips, all entering the mouth, day after day after day.


It got me wondering…..

“With the almost ENTIRETY of human civilization’s knowledge bank stored in that magical cloud in the sky accessible to us, why in the flying fuck would anyone still regularly eat food that is killing them?”


Possible Reasons:

          1) Ignorance

They don’t know any better. Even though all the knowledge in the world is available, the information is not being utilized. These are the people who literally don’t know how bad the food they’re eating is for them. They don’t know the basics of insulin activity in response to eating carbs, fats or proteins. Never mind anything more ‘in depth’ such as the glycemic scale, or inflammation of arterial walls from refined sugar.

Most people fall into this ‘ignorance‘ category. They have an ‘idea‘ of how bad the pizza, donairs, ice cream and doughnuts are for them, but they don’t know ‘why’.


          2) They know but they don’t care

They know that what they are consuming is causing harm, but they choose to ignore the dangers.

One possible explanation for this could be ‘Herd Mentality‘.

This is the phenomenon where people are influenced by their peers to adopt certain behaviours. When the majority of the population is eating like shit, it makes it pretty easy to ‘lemming up‘ and eat the way everyone else is eating. There’s comfort in knowing ‘I’m not the only one who eats poorly’.

The thought pattern is, that this is normal.

Everyone else is doing it.

It’s socially acceptable.

So it can’t be that bad.


          3) Habit defines habit as ‘an acquired behavior pattern regularly followed until it has become almost involuntary’

This way of eating becomes such an ingrained part of our behaviour pattern that it becomes difficult to change. It’s like an old, long serving, disgruntled tradesman, resisting new ways of doing things. As they say, old habits die hard.


          4) Addiction

We are actually physically addicted to foods that wreak havoc to our bodies.


Primary suspect: SUGAR


Scientists have proven that sugar stimulates the same pleasure centres of the brain as cocaine and heroine. Scarfing down a Boston Cream or ripping a rail of blow off of a toilet paper dispenser in dingy nightclub bathroom both avalanche the brain with dopamine. You get that physical high, and your brain misses it when it’s gone. Then, in come the cravings.

Just like cocaine.

Most of the food that contributes to the runaway epidemic of health problems contain sugar. That burger bun that comes with your Baconator. That pizza sauce that lurks below those mouth watering toppings. That bran muffin marketed as the ‘healthy choice’.  And you wonder how the hell you got hooked?

The truth is, sugar is added in so many places, we’re pretty much destined to get a taste for it.

So why would someone continue eating things that are destroying their health and longevity? Think about a drug addict and the answer becomes obvious.

Why does a meth head continue to use even though it is destroying his health, his relationships and his life?

Because he is ADDICTED.

He will do anything for that next fix.

How else can you explain a family member having a heart attack, yet still treats himself to doughnuts every day? What better explanation for your boss being diagnosed with metabolic syndrome, yet still has the same triple-triple coffee with his 7-11 Taquitos for breakfast?

It’s an addiction. The brain is screaming for that dopamine fix, and it doesn’t care what damage it does along the way. It won’t stop screaming until that void is filled. Satisfy at any cost.


“We’re all gonna die from something, might as well die happy.”

How many times have you heard this? If you really examine that statement, it sure sounds like it’s coming out of the mouth of an drug addict. An addict trying to justify it’s self-destructive behaviour.


Yes, some people are ignorant about how food affects the body on a biological level. But when you become aware of these dangers, what is your excuse?

Yes, it has become habitual to eat the foods that are manufactured and made available to us. But why did it become commonplace and habitual in the first place?

Yes, some people know the risks and choose to ignore them. But why do we choose to engage in actions that are knowingly self-destructive?


What else could it be?

Let me know your thoughts and comment below.

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Yours Truly